UNDER CONSTRUCTION
Welcome to the juicy details. This page begins by detailing how Jason Calacanis values domain names. Then for each brand I list their position statements, the domain names I registered with their possible value, and an overview of the ideas behind each brand.
Contents
- Valuation Methodology
- Tesla Blitz
- Aquarius *
- Naughty Prime
- Addme Today
- 手淫手印
- Chess Cards
- DATS?
- Resume Hack
1. Launch.co analysis
People judge books by their covers, and investment deals by their domains and logos.
-Jason Calacanis
I didn’t read this until after I had registered my domains, but I took it to heart when developing my brands. That quote comes from Jasons blog post on launch.co, and by applying its valuation principles to my names, I feel I have some amazing domains!
From Launch.co’s blog post “How to name you startup and land the perfect domain”
Great companies have great names (and the associated domain names). It’s not a coincidence. Branding is hard. Acquiring great domains is hard. That’s why investors, customers, partners, the press and potential hires pay attention to it. Under no circumstance should you settle for an OK or bad name, except if it’s just a placeholder and you’re NOT showing it to investors. It’s fine to have a good name when you’re in your angel round, but when you’re getting to scale as a company you’re going to want to spend the money–even if it costs $100,000–to get a killer domain name.
Amazing names take a lot of work, sometimes months–even years–to land. They usually cost $10k to $100k – and even top $1 million on occasion. Good to great names take weeks to get, and cost a couple of grand generally. OK names can be bought for $8.95 right now on GoDaddy. It’s going to be a ton of hard work to get really good, and sometimes great, domain names. It will take tons of debate, hours and hours of making lists, and countless emails reaching out to folks to buy a domain.
Thankfully I don’t need to go through that to register my domains, since I picked them up first.
The blog post goes on to list the qualities of good, bad, and amazing domain names. I’ll assign a numeric value to each to quantify them: +2 for each amazing quality, +1 for good, and nothing for the baddies.
| Amazing names (+2) |
Good names (+1) |
Bad Names (-0) |
|---|---|---|
| Short, less than eight characters | Longer than eight characters | Long |
| Easy to spell | Require a question when you say them over the phone: “oh, ingadget.com… it didn’t come up… oh, it’s Engadget.com with an ‘e’ | Require more than one explanation over the phone (i.e. “it’s bestphones4u.com, with no spaces, no dashes, the number four and the letter u.”) |
| Literal (i.e. diapers.com) or evocative (i.e. Yahoo.com & Google) | Sentences or phrases (i.e. ThisWeekIn.com, GetGlue.com, etc). | Impossible to remember |
| Memorable after one exposure (i.e. Go.com, CNN.com, Amazon.com) | Memorable after two or three exposures | Google has a hard time finding them or correcting your spelling |
| Hipster misspellings (i.e. Flickr.com, del.icio.us, tumblr.com, Bit.ly, etc) | ||
| Domain name hack (famo.us) |
Tesla Blitz
For the Elon ‘Iron Man’ Musk fan-boys, Tesla Blitz will give you direct access to the man, the Myth, the MIGHTY… Mr. Musky! Our 49 Tesla domain Blitz is one play that is guaranteed to gain his attention[!E’]. The Blitz creates a doorway into that comic book dimension, will you step through it with us?
A little about myself, I conceived the Tesla Blitz as a way to follow my bliss and work with someone that inspires passion. I share many similarities with Elon and consider him an exulted peer. I want to work with him on his Millennial projects.
In the midst of Tesla’s battle with China Tesla troll, Zhan Baosheng, I quietly registered 49 tesla. domain names in the new GTLD expansion. I kind of thought Elon would want them, and maybe I could show him why he wanted them. If he wants them then he will know my name, and if I gave them to him maybe he would remember it.
So great, I have all these domains and ideas for them, but how will I capitalize on them? Well, before DSM Start-up Weekend on 10/10 I sent a email to Elon, Tesla Motors’ Board, and their IP attorney John Crittenden… with an ultimatum in the P.S. “If I don’t hear back from you by Monday I’ll proceed with the Tesla Blitz (11:11:14:11:11;)” Thus starting the countdown clock to the barrage, and giving me a deadline.
I conceived of The Tesla Blitz as a synchronized mass email campaign to Elon and key individuals in his organization. Emails from all 49 domains would simultaneous send at 11:11 PST on November 11th. Elon would receive 1 email from all domains, insuring my emails would form a contiguous block several screens long in his email reader. Other recipients would only receive 1 or 2 emails from domains they may have a hand in developing.
I thought I would develop these 14 interlinking blogs to create a good SEO base to promote the other 18 sites to the top of search results.
I feel these domains could generate tens of millions of dollars of revenue for Tesla in the next 6 years.
| Domain Name(s) | Possible Use |
|---|---|
| Tesla. |
Meetup.com type services for Tesla owners |
| [Tesla.Lease](“This just forwards to Tesla’s lease page right now”) | [Tesla leasing services.](“Google Analytics reports three un-referred visits to this search engine indexed site from the Bay Area”) |
| Tesla.Voyage | Tesla navigation and route planning Tesla.Glass – Augmented reality (windshield HUD) software and services |
| Tesla.Sexy/Dance | Elon wants Tesla = S3X, create something sexy that makes people want to dance |
| Tesla.Services/Supplies | Products and services to provide value for their customers |
| Tesla.Singles/Dating | Exclusive dating/hook-up site for Tesla owners only. Perhaps expand to a few select other individuals as a pay-per-service |
| Tesla.Bid/Graphics | Feature a Tesla on West Coast Customs (or similar show) then auction or give it away. Or let celebs auction their vehicles for charity, maybe providing them with a brand new model at a great discount. |
| Tesla.Gift/Christmas | Surreptitious talent search disguised as Tesla give away |
| Tesla.Game.TW/Club.TW | Viral marketing game and social promotion on the island of ROC, to expand into the Taiwan market (few superchargers needed). |
| Tesla.Agency | Talent acquisition and management |
| Tesla.Contractors | Third party partners |
| Tesla.hu.net/Synchronici.tv | Ask me about these… |
Goal: Build Aquarius with Elon Musk
Step 0.1: Get a meeting with Mr Musk.
Step 1: Demonstrate myself as someone Elon Musk needs to work with.
Step 2: Learn how to develop a billion dollar idea
Step 3: Show Elon Aquarius can’t afford not to be pursued.[!E’]
Step 4: …
Step 5: Profit
For the broke and unknown Aquarians, The Tesla Blitz offers a chance to test your metal and play with the big boys. Swimming with whales and sharks in the depths of the oceans. Like pirates we will take to barren expanses beyond the continental shelf and bring forth life. (see Aquarius)
addme.today
For businesses wanting an easy opt-in marketing solution, addme.today will give your potential customers a simple way to “add you today”. Addme.today is the easiest way for people to become your customers by allowing them to just say addme.today. Our b2b online marketing service promises to connect you with interested customers today. (i.e. addme.today/yourbrand or companyname.addme.today)
_ A or B_
For discerning individuals choosing what, and how much, and with whom to share the different sides of themselves, addme.today/Morpheus™.
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chess.cards
For chess players bored with the game, chess.cards will add excitement and unpredictability to a stale game. chess.cards is chaos on the chess board. Our mobile and web game promises to breathe new life into an old game.
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手淫手印
For adults wishing to explore their sexuality, SexyFingerprint will allow them to anonymously compare their sexual tastes against others. SexyFingerprint is made by kinks for kinks. Our anonymous on-line service promises to nail down your kink.
or</>
For anyone with a trauma, or secret fantasy, or curiosity about their sexuality, sexyfingerprint allows users to anonymously confess them, and glimpse what big data says about them and their demographic.
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DATS?
For discerning customer, DATS Quality will connect potential customers to either standard economy or exclusive gold tier services. DATS Quality is .cool, .hiphop, .catering, .direct, .financial, .education, .community, .engineering, .gratis. Our wide range of domain names and web services promises to give access to the very best.
- DATS sounds like “that’s”, domain name hacks for a wide range of brands
Click here to view my DATS domains
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Resume Hack
| Domain | Intended Use |
|---|---|
| ResumeHack.me | Market validation: Create a character sheet generator for people |
| ResumeHack.us | Market validation: Create a clan sheet generator for companies/organizations |
| ResumeHack.net | Resume landing page/portal to simulation and game |
| ResumeHack.info | Info about the project |
| ResumeHack.tips | Resume pro tips / Blog of effective resume techniques |
| ResumeHack.club | Discussion forum for .me free-agents (with .us clan sub-forums) |
| ResumeHack.email | Email servers and accounts for free-agents |
| ResumeHack.im | Enabling real-time communication with free-agents and adventure (job posting) boards |
Naughty Prime, is NOT E-Prime.[!E’]
For English speaking children, teachers, and geeks everywhere, Naughty Prime clothing, wearables, and web services will engage users and challenge them to improve their language use. Naughty Prime clothing, wearables, and web services is not e-prime.[!e’]. Our naughty prime ™ real world accessories and [!e’] markup services promises to deliver transformation technology to increase intelligence.
- Disruptive products and services to improve the English language
- Naughty Prime (TM) – Clothing and Wearable Computer badges for children and adults
Naughty (Transformer) Prime : Does not compute, Restate you statement please, BUZZ, GIGO
Naughty (Flirtatious) Prime : Mmm?, Naughty, What was that? - [!E’] (SM) – For use promoting editing, annotation, and Stack Exchange services
Click here to view my Naughty Prime domains
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Aquarius
For everyone now, and yet to come, on this earth, Aquarius * will solve most of the worlds problems. Aquarius * is the blueprint for a new age. Our meta organizational structure and technologies promises to bring peace and prosperity to mankind.
Inspired by Marshall Savage’s book: The Millennial Project, Colonizing the Galaxy in 8 Easy Steps (chapter 2).
The Millennial Project is a book I wish I’d written: correction — it’s a book I wish I _could_ have written. I am completely awed, and I don’t awe easily, by the author’s command of a dozen engineering disciples and his amazing knowledge of scientific and technical literature”
- Arthur C. Clark
Aquarius exploits the simple relationship: Power + Seawater = Buoyancy. I believe Aquarius.* fulfills a vital missing piece in Elon Musks long-term space exploration goals.
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